June 15, 2023
We’ll be looking into Benefits of a Website For Startup in Nigeria. Even though there are over 1.5 billion websites online today, only 10-15% are maintained regularly.
Owners of websites lose out on chances, while web users get nothing.
No matter what type of business you run, you must have a digital presence. We’ve gathered significant benefits and a stat to back this up.
Let’s find out why a new firm needs a website.
Main Benefits of a Website For Startup in Nigeria
There are several reasons to build a personalized website for your small business or startup. In this essay, we’ll focus on the most obvious advantages of having a website for a startup.
If you still haven’t figured out why a company needs a website, read on to know the Benefits of a Website For Startup in Nigeria.
1. Go digital and appear in the top
A good website leaves a great deal of scope for action. In short, it helps you:
- inform about your background, services, and solutions;
- deliver a visual experience by using images, videos, and infographics;
- share the stories of your regulars;
- educate the target audience;
- keep in touch with the end client, and many more.
Before buying or ordering, web users and shoppers enjoy rating lists and reviews. Your website may be featured in similar service provider ratings, reviews, and lists.
It will also boost your chances of reaching new clients.
2. Keep in touch with regulars and attract prospects
Even if you are a traditionalist and rely on a brick-and-mortar firm, you must realize that internet initiatives are significantly more accessible.
Every dollar spent at a store is influenced by digital interactions.
If your physical store is closed for holidays, weekends, or technical reasons, your online store will remain open 24/7.
By 2020, 2.14 billion consumers will have made an internet transaction.
Customers who need your help or guidance do not have to work around your schedule. They can ask at any time.
A web presence also helps you spread your borders. A modest local business can grow into a well-established global corporation, therefore make your website multilingual.
Any internet presence allows you to keep in touch with existing customers and establish efficient marketing efforts.
You may email your customers about discounts, special events, new products, and more.
3. Inform, showcase, and educate
People utilize the internet to seek, entertain, buy, and communicate. Their main purpose is to feed information cravings.
That’s why it’s vital to design a website that’s both engaging and instructive.
Traditionally, startup sites contain multiple pages:
- Home
- About Us
- Features
- Pricing
- FAQ
- Blog
In terms of UI/UX, each page, module, and section should be self-contained.
The homepage should feature company information, product descriptions, CTAs, testimonials, and recent projects. The last piece demonstrates your expertise.
A blog is vital for SEO. You may rank higher on Google in months by developing and publishing quality content.
Despite the fact that only 48.2% of internet traffic is human, your content should be valuable and empathetic.
4. Take advantage of digital marketing and save costs
Another reason to establish a business website.
The cost of digital marketing techniques is lower than TV commercials, billboards, and newspaper ads.
Even paid Google advertising are no longer as useful as they once were. A recent survey found that 70% of Americans despise mobile ads and use ad blockers online.
Another technique to promote a site? Yes, you can use email marketing, social media, and even a business blog.
Why do companies need a blog?
According to statistics, companies that blog get 97 percent more links to their website, thus you should blog to be successful online.
Managing a blog requires a team of experts: a content manager, SEO experts, and copywriters.
Be patient, work hard, and wait several months to see benefits in conversions and leads. They will astound you!
Notably, starting and maintaining a blog is not cheap. But it’s an investment that pays off if you take it seriously.
5. Deliver excellent customer service
One of the advantages of a startup website is vital for early-stage enterprises. Superb customer service is in order.
Nothing can replace direct or phone assistance, yet some consumers prefer online interactions.
This is especially true for kids who like to solve problems right now.
How to satisfy picky customers? Make sure your customer service responds within two business days or is available 24/7.
For urgent replies, you can integrate a chatbot, create a help centre or develop a digital assistant. Professional and competent customer service will give you a competitive edge over rivals.
6. Generate trust and build a reputation
Put yourself in the shoes of other online visitors. Do you recall discovering a new brand, project, or solution that piqued your interest? So, what?
No doubt you used Google to look up this intriguing concept.
If you admire something but can’t locate any records about it online, you may give up. It’s vital for a new startup or small firm to build brand awareness and reputation.
A website reflects your company’s goals, mission, and approach. It is not enough to have a corporate presence on social media to gain credibility and trust.
7. Beat competitors
The last benefit of a business website is that it can help you beat the competition.
It’s difficult to stand out in a world when practically everyone has an internet presence, but we know how. High-quality content and UI/UX design are the pillars of good user experience.
This combo will let you satisfy even the most demanding client.
Obviously, your website should be mobile-friendly and work seamlessly on all devices.
Remember that by 2019, 63.4% of all mobile phone users will be online.
Also, pay attention to your website’s design and navigation. Remember that simplicity is appreciated.
Another tip is to speed up your web pages. A 1-second delay in page loading time can lose you 7% of your e-commerce conversions.
All of these aspects impact how consumers view your online presence and how you compare to competition.
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